Do's & Don'ts 20% done
Brand consistency
Quick reference for maintaining brand consistency across all applications.
Do
Use green for primary CTAs
Primary green (#52C41A) creates clear visual hierarchy
Maintain plenty of white space
Clean, uncluttered layouts improve readability
Use rounded corners consistently
8-12px radius creates a friendly, approachable feel
Keep typography clean and readable
Figtree at appropriate sizes ensures accessibility
Use the handwritten font sparingly
For friendly accents and personal touches only
Don't
Use clashing colors
Avoid colors outside the approved palette
Overcrowd designs
Too many elements reduce clarity and impact
Use sharp corners
Sharp edges feel harsh and unfriendly
Mix too many font weights
Stick to 2-3 weights for consistency
Overuse the handwritten font
It loses impact when used too frequently